M&M’s Crunchy New Flavor Is Inspired By This Classic Treat

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M&M’s new Crunchy Cookie flavor effortlessly combines two classic desserts, milk chocolate M&M’s (naturally) and chocolate chip cookies, for an unbeatable treat that’s new, but unmistakably familiar. According to the press release, fans of classic M&M’s topped cookies will be won over by the crunchy new product. Allison Miazga-Bedrick, a senior brand director at Mars Wrigley said that M&M’s has focused on brand innovation for many years, keeping in mind the most popular treats on the market (via PR Newswire).

Miazga-Bedrick said, “Our focus on developing innovation that meets consumer preference and their desire for variety, delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the center of their favorite chocolate candies.”

Fans on Instagram are already excited to try the just announced product, with one person praising the new flavor, “Wow … Looks delicious, nice combination.” Another commentator simply said, “This is amazing.” If you’re an M&M’s devotee, we’re sure you can’t wait to get your hands on this exciting spin on a classic.

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