As consumers refresh their wardrobes with new clothing, the denim seller said it’s actively adding all kinds of jeans, especially the comfy looser styles.
Experts expect to see jeans become more commonplace at work, too.
“As our society has been growing increasingly casual, we expect to see more jeans to be worn at more formerly dressier situations, like the office, once more people return to in-person work,” said NPD apparel analyst Maria Rugolo.
While the pandemic-driven shift in sartorial norms seem to favor Levi’s denim business, the company might still be challenged by rising prices for a key raw material — cotton.
It remains to be seen if the surge in raw cotton prices could eventually be passed along to consumers in the form of higher prices on jeans, T-shirts and other clothing.
Levi’s chief financial officer Harmit Singh told analysts during the call that the company had already locked in cotton prices though the first half of 2022 and didn’t expect to see an impact of higher prices until then.
— CNN’s Matt Egan contributed to this story.
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