Gucci and Louis Vuitton Are the Hottest Brands of 2021


As the month of August comes to a close, The RealReal is back with its annual resale report of the year, which reveals that Gucci and Louis Vuitton are some of the hottest brands.

Gucci takes first place for this year’s demand in luxury brands, with its bold accessories showing the strongest growth in sales. The list follows with Louis Vuitton, Chanel, Prada and Dior. Meanwhile, high-value sneakers have rocketed by 383 percent with millennials and women being the top buyers. Nike takes the highest resale value amongst other brands with coveted collaborations with the likes of Kanye West. Elsewhere, Japanese streetwear has sparked high demand internationally with brands like Issey Miyake and Yohji Yamamoto Pour Homme.

Additionally, streetwear shoppers are leaning towards preppy and outdoor aesthetics rather than hyped collaborations. “At the same time, as skate and streetwear pioneers mature, they’re blending sports and outdoor gear into their street style,” sneaker and streetwear expert Sean Conway shared. Brands like Casablanca have seen a 358 percent increase, while Nike’s Off-White™ collaborations and labels including Supreme and Vetements have reduced in demand over the years.

“Evolving COVID-19 restrictions and reopenings are significantly impacting shopping behaviors. Savvy shoppers are latching onto luxury investments, with the most dramatic growth among Gen-Z and millennials. And of all age groups, our data suggests Gen-Z will be the most conscious shoppers yet,” The RealReal’s president Rati Sahi Levesque added.

You can head over to The RealReal’s website to see the full report.


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