7 Beauty Trends NYC Fashion Girls Are All About Right Now


If you’ve kept an eye on the beauty space for even like two seconds, you’d know things are always changing. Whether it’s from influencers, celebs, or household name brands, it feels like we’re raving over a new product launch twice a week (I mean, I’m not mad at it, though), and between YouTube, Instagram, and now TikTok, we’re never short of innovative beauty inspiration.

Even though the new trends usually find us beauty editors rather than vice versa, sometimes, I like to seek out new trends buzzing within particular groups or regions. Take, for example, New York City. As it’s a creative hub, you can imagine the makeup trends spawned from its residents are often the kind that will make you look twice. I found a plethora of color and artsy takes most wouldn’t think to wear on an everyday occasion. (But in New York, you totally can, and now I will, too.) I’m personally going to be putting some of my findings to the test, and just in case you’re up for the challenge, I’m sharing them with you below.

In general, many of the beauty trends sweeping the NYC beauty scene have something in common: focusing on a single detail and leaving the rest to a minimum. In the case of this trend, a flashy hue of eyeliner is front and center. Blue is a popular color of choice, and honestly, you can almost wear it as a neutral because, Who says you can’t?

Nars Pure Pops Single Eyeshadow in Show Girl ($16)

Lightly wet your applicator tool before dipping into this dreamy eye shadow, and it’ll swipe on like a charm.

Marc Jacobs Highliner Gel Eye Crayon Eyeliner in Teal Green Shimmer ($26)

A colored eyeliner stick is, of course, a great alternative to eye shadow, and this shimmery Marc Jacobs option will reignite summer vibes in the dead of winter.

ICYMI: Soft glam just may be the makeup look of all makeup looks right now. Contrary to the name, the technique still consists of a full face of makeup but typically uses neutral, monochromatic tones. The result is a “glow from within” appearance.

Pat McGrath Labs Sublime Perfection Foundation ($68)

Soft glam is all about the base. This medium-coverage foundation leaves you with a healthy glow that looks like your skin but better.

Glossier Haloscope in Quartz ($22)

After some light contouring, let a pearly highlighter seal the deal.

Maybe it’s the anticipation of the return of Euphoria. Maybe it’s creativity fueled by spending more time at home these days. Either way, incorporating rhinestones into your makeup routine is looking to be a thing again, and I’m here for it.

Himoc Self-Adhesive Rhinestone Stickers ($6)

Amazon reviews say these rhinestone stickers will stay on for hours with no problem.

Glossier Cloud Paint in Storm ($18)

Build this up for a blush look that’s as natural or as theatric as you’d like.

Yves Saint Laurent Rouge Pur Couture Satin Lipstick in Blood Red ($38)

Name a better red lipstick.

MAC Lip Pencil in Brick ($16)

Use this to deepen your red lip for a sultry finish.

If NYC beauty trends are telling us anything, it’s to have fun. Ya know, draw on your face from time to time.

Claropsyche Sketch Paint ($30)

Yes, it’s paint for your face. This water-activated product is exactly what was used to create the poppy cloud makeup look in the photo above.

Violet Voss Sugar Crystals Eyeshadow Palette ($42)

You’ll want a pastel eye shadow palette in your collection for the coming season.

Nars Pure Radiant Tinted Moisturizer ($45)

This trend focuses on the paint designs, void of heavy contouring or blush, but a small amount of Nars’s Pure Radiant Tinted Moisturizer will create an even-toned layer that makes you wonder why you’d even need anything else.

The Old Hollywood classic has made its way to Carrie Bradshaw’s city. Complement your red lip with a minimal base and statement brows.

Anastasia Beverly Hills Brow Wiz ($23)

Beauty enthusiasts around the world don’t rave about this brow pencil for no reason.

Two Faced Melted Matte Liquid Lipstick ($22)

Two Faced’s liquid lipsticks have one of the best moussey formulas.

This is the easiest makeup trend to master, ever. The 2000s-reminiscent look requires only one eye shadow of your choice and bare skin.

Make Up For Ever Artist Color Eye Shadow in Baby Pink Satin ($17)

Make Up For Ever’s eye shadows are great for highly pigmented makeup looks like this.

Grandidier Darjeeling Black Tea Cream Ritual ($58)

Did I say bare skin? Technically yes, but that doesn’t mean foregoing a really good moisturizer.

Here’s another makeup trend that feels super nostalgic. Remember in grade school when it was crucial you didn’t leave the house without your generic roll-on clear lip gloss? This is like that but better.

Fenty Beauty Gloss Bomb Universal Lip Luminizer in Clear ($19)

Meet the modern version of the early 2000s fave.

Lancôme Artliner Precision Point Liquid Eyeliner ($26)

Lining your eyes before lashes helps conceal the lash band.

Huda Beauty Hoodie False Lashes ($19)

The only thing better than an ultra-glossy moment is an ultra-glossy moment with lashes.

Nyx Professional Makeup Suede Matte Lip Liner in Cold Brew ($4)

In case you’re not feeling the clear gloss on its own, a brown lip liner will add depth in a ’90s glam kind of way.

All set? Next, you totally have to check out the cottagecore makeup trend.

This article originally appeared on Who What Wear

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