The influencer marketing and monetisation platform on Tuesday unveiled a rebrand, including a new name, Collective Voice. Along with the new moniker, Collective Voice is also introducing a host of new offerings for creators, including TapTo.Shop, a tool that allows creators to make a space to share multiple affiliate links and monetised content, all through one link that they can share via platforms like Instagram and TikTok. Another, Amplify, is a community-building and education programme for influencers that will give participants an opportunity to learn more about ways to generate and increase their income. The platform is also the data and insights it makes available to creators.
The platform’s fresh name puts some distance from Collective Voice’s sister platform, shopping search and content platform ShopStyle, a database where consumers can look for items across various retailers, get cash back on their purchases through Rakuten Rewards (Rakuten is ShopStyle and Collective Voice’s parent company) alongside fashion-focussed content.
“The needs of our brand and creator partners have evolved, and Collective Voice is in the unique position of being able to provide technology, services and transparency to meet those needs,” said Lindsay Jerutis, General Manager at Collective Voice. “Collective Voice combines the power of storytelling, community and scale all under one roof.”
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As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.